How To Sell Online Courses From Your Own Website
The growing education industry and the power of knowledge have increased the demand for online courses. Without any doubt, eLearning is a booming global market with the global value of eLearning projected to reach $325 billion by 2020.
The annual growth rate of the eLearning market also shows a rising demand in digitalization of education and demand for online courses. These trends along with the interests of people who prefer the comfort and flexibility of pursuing education from their homes have led to the development of online courses in different niches.
Moreover, it opens up lucrative opportunities for online educators to enhance their online presence as a thought leader. Creating online courses is a great starting point for educational experts who want to share their knowledge and skills with a global learner base.
Hence, there is no wonder that educators are setting up their eLearning business, investing their time and effort in creating online courses.
Different Ways To Sell Your Online Courses
When you are finally ready with your online courses, now the important questions arise, how to sell my online course? Considering the best way to sell online courses, you can either create and sell online courses from your own website or leverage a self-hosted LMS solution or use third-party marketplaces like Udemy, Coursera, etc.
With either option, you can build, promote, and sell online courses. But selling online courses from your own website has the obvious advantages of having more control over your online courses.
If you ask where to sell online courses without restrictions over pricing, the branding, control of your website, etc. having your own eLearning platform is the most ideal choice.
Having your online courses on third party eLearning marketplaces puts yourself along with your competitors. Whereas an eLearning platform of your own allows you to focus on marketing your courses which is an added advantage.
To build your eLearning platform, you can use an efficient eLearning software so that you can create and launch your online courses in a much quicker manner and on budget.
Tips To Sell And Promote Your Online Course
Every educator possesses a unique set of knowledge and expertise that would undoubtedly benefit learners who are looking for gaining knowledge. So why not share your knowledge with your target learner base and get paid for the same.
But often, teachers are not sure where to start, how to create an online course to sell or how to promote online courses once it is created. It’s actually not as challenging as it seems if you use the right tools and follow the right strategies for selling online training courses.
Let’s look into some of the best tips that will help you not only with how to attract students for online courses, but also to sell courses online and promote it for boosting your sales.
Have Great Content That Actually Sells And Have Demand
If you are looking for the best way to sell online courses, make sure you have great content that has demand and actually sells.
When you help your potential learners achieve success with your online courses, they tend to have lower churn rates, lifetime values, and are more likely to refer other customers to your brand. Make sure you choose an area of expertise that has a high demand.
Once you know your purpose with the content, stick to the best teaching methods to achieve that result. Moreover, you are not limited to launching courses in a niche, you can launch as many as you like, just make sure it carries a lot of value.
Build A Sales Funnel
A sales funnel is a multi-step process that turns the visitors of your site to buyers. It guides your potential students through a specific path that ends with them making a decision to sign up or not sign up for your courses.
Understanding the structure of the sales funnel is important and you will have to create yours by integrating marketing techniques that work for your business.
In short, a sales funnel describes the way the whole process of sales works starting from identifying your products to making a purchase.
A sales funnel generally takes prospective customers through the following steps:
This is the first stage when your potential learners become aware of the existence of your online courses that helps them to acquire a skill or offers a viable solution to their problem.
If you are new in the market, this is where you have to focus on, getting your online courses the attention it deserves.
When you attract the interests of your potential customers, they get to know you and your offerings.
This is the stage where your potential students decide whether to purchase your courses or not. A carefully crafted sales page is important to all the previous steps, but most importantly required for the decision page as it helps your potential audience to make a decision.
Once your potential students are convinced about the value of your courses, they will make the purchase. How compelling your sales page and checkout process is, all will help them to click on the “buy” button and complete the purchase smoothly.
Create An Attractive Conversion-driven Sales Page
Your sales page is the page that describes your courses and compels someone to enroll in it. It is a page that your prospective learners visit before deciding to enroll in your courses.
The main objective of the page is to sell your course, so make sure it is attractive enough to attract and catch the attention of your target audience.
The one size fits all doesn’t work when it comes to creating a sales page for your online courses. Though the content might vary between different online course sales pages, the layout mostly remains the same.
The sales journey that will guide your students to buy the course will remain the same. The only change is in the problems your students are facing, the way you position our courses, and your unique value propositions (USPs).
What Are Sales Pages
A sales page lists all of your online courses along with detailed descriptions. Each course must link to an individual course page and hence it is really important to get your sales page details right.
You just have a few seconds to capture the attention of your audience and convince them to sign up for your courses.
Create A Sales Page That Converts
You might have seen sales pages that look boring without no rich content. Those kinds of pages won’t do any good in terms of conversions. Traffic doesn’t mean anything without conversions. You need learners to buy what you sell.
When it comes to converting your site visitors to your students who purchase your online courses, you must focus on creating a powerful online course sales page that converts.
Here are some of the strategic tips you must follow if you want to sell online courses from your own website.
Make An Offer Your Visitors Can’t Refuse
If you want to sell your course online, you must make offers your potential learners can’t refuse. No matter how attractive your offer’s headline is, very few customers will make a purchase if your offer itself is not up to the mark.
Offer something your potential learners require instead of providing something you think they need or something that is easy for you to give them. Additionally, when you provide an offer with limited availability, make sure it is true, or otherwise, your credibility will be affected.
Your potential students are too busy to go for those generic offers, so make sure you provide something more compelling and that they cannot find in the market in terms of value.
Create A Clear Cta
A sales page must include a relevant call to action or CTAs that are placed through the page. It must encourage the visitors who visit your site to complete specific steps that guide them towards buying an online course.
CTAs also help to drive more learners through the sales funnel, bringing them closer to buying your course which is the main purpose of the course sales page.
A/B Test Design Elements
When looking for how to sell your online course, it can be tempting to use your intuitions to make predictions on what will make your potential audience click and convert.
But nothing rather than A/B testing can help you determine what will bring in good results. When creating an online course sales page, make sure you A/B test design element which is a best practice that will help you decide whether a specific design will actually convert your sales page or not.
However, conducting A/B tests can be complex. If not carefully done, you could make wrong assumptions about what your learners like and what makes them click.
To avoid that, perform A/B testing before, during, and after designing your sales course page so that you can make the best decisions from the results obtained.
Create Powerful Headlines
A good online course sales page must have value-focused headlines in large and bold text that explains what the course is all about. But, just using the title of the courses won’t be enough, you must briefly state the benefits that the potential learners can receive when signing up for the course.
A catchy title on your course sales page must stimulate the interest of your customers to find out more about your courses. Your course title must predispose the learners based on their requirements and promise them great results.
Make Sure It Is Mobile-friendly
An online course sales page created for desktops and mobile devices is two different things. Even if the content that is compatible with a desktop automatically adapts to the screen size, it might not look good on smartphones.
You cannot solve this problem by scaling fonts and images, because mobile-first content is designed right from the start.
To optimize your course sales page for mobile devices, break your content into small modules. This is because large courses are not meant for mobile devices. It is better to break down your content into short modules so that your learners can go through it and grasp the content easily.
Another thing to consider is to place important things in the center as the attention of users is generally focused on the center of the screen. Also, make interactive objects like CTAs fat finger friendly by leaving enough space around buttons so that users can easily tap on them.
Add Media Rich Information
Add rich media that direct your site visitors to the CTAs you use on your course sales page so that you can bring them to your sales funnel. Visually appealing infographics, images, or any other type of persuasive media that shows insights into the results that your online courses have to achieve can enhance your messages.
Additionally, add color contrasting CTAs and customer badges that are visually appealing. This can offer immense power to your sales page and can do wonders in converting your visitors into customers.
Add Testimonials And Reviews By Satisfied Students
As you are selling online training courses in digital form, you must integrate social proof like testimonials that you are an expert and trustworthy authority in the subjects you teach. Your testimonials can be anything like tweets, emails, comments for your students, or even Instagram posts.
Whenever a student talks positively about your courses, add the commentary on your course sales page. Add logs of reputable publications where your courses have been featured and act as an added advantage.
Testimonials videos are also great and give the real feel to it when your students talk about how they have benefited from your courses.
Testimonials are powerful marketing tools and have a proven record of success in the market. They can help you build your personal brand and establish credibility in the online world as a subject expert.
Implement FAQ In Your Sales Page
Add an FAQ section on the page where you sell your course online so that your potential learners can get answers to all their doubts.
The FAQ must cover specific questions related to your online course which can help you improve your online presence and drive qualified traffic to your online course sales page.
FAQ pages are an integral part of good navigation and the customer journey. It plays a central role in converting your target audience into paying users.
Build A Social Media Presence
It is important to build a social media presence to remain connected with your tech-savvy audience. You can start by creating an account for your online education program on Facebook, Twitter, Instagram, and LinkedIn.
Make sure you just not advertise your products, but also post rich content regularly. Share content that is interesting to your target learners.
Encourage your audience to connect and engage with you and build meaningful conversations. Do everything consistently so that you can keep them engaged.
Tips To Promote Through Social Media
Have you ever wondered why some online courses succeed more than others? Or why some courses amass a great amount of sales in a short amount of time compared to other courses.
The difference is in how the courses are promoted. From posting highlights and stories that capture the value of your online courses, social networks are one of the most engaging marketing tools available.
Fortunately, there are plenty of intuitive ways to promote your online courses on social media and to use the medium to your advantage.
Here are some of the powerful ways you can use social media to promote and sell your course online.
Cross-promote Other Course Creators
If you want to sell your course online by taking your promotion strategies to a different level, you must integrate cross-promotion into your online marketing strategies.
Cross-promotion is a technique where you utilize another medium to promote your online courses to new markets. It is a powerful and inexpensive approach to make more sales and expand your marketing efforts.
You can find other course creators that sell complementary products and cross-promote each other. By doing cross-promotions, you can tap into an already established community and get more qualified leads and conversions.
If done properly, it will help to build your brand by creating a strategic partnership with another business.
Give A Special Offer To Social Media Followers
When you promote your online courses in social media, make sure you offer special deals to your social media followers.
You can create referral marketing programs for your social media followers where every time they spread the word about your online courses which leads to signups, they will get more discounts.
If you have several courses, it might even be worth offering your students the entire costs of the first course as the referral fee.
Make offers to your potential students that are impossible for them to refuse. However, for all this to work, you must have truly great courses others are willing to pay for.
Make Use Of Social Media Ads
If you are looking for effective ways on how to market online courses, what you need to understand is that sometimes it takes money to make money. Running paid ads can be one of the best ways to advertise your online courses.
It depends on your budget, but even a small $10 Facebook post boost can bring incredible results. An average user spends over 135 minutes every day on social channels. Also, the number of businesses advertising on Facebook has doubled to 50 million. These statistics make it evident that investing in social ads can pay off.
While organic content marketing also works great, paid ads offer more benefits including:
- Amplify your reach
- Faster results
- Highly targeted
- Easier to track success
- Get market insights
- Boost brand awareness
Create Stories And Posts Related To Your Course
A lot of online course creators rely on social media to build their audience and attract loyal followers for their business. In case you haven’t started creating regular posts and stories to promote your online courses, you are missing out on the best opportunities.
Millions of users interact with stories and posts on social media on a daily basis. Stories have more organic reach than regular social posts.
Authenticity is the winning strategy on social networks. Create social media posts that attract your potential clients through great content.
If your social media followers are not naturally engaging with your content, use stories and highlights to engage with your followers for better engagement. You can create polls, conduct quizzes, or create Q&A posts to increase the chances of converting your followers.
Don’t treat social media posts as a one-way conversation. Make sure you interact with your followers and encourage them to check out your online courses to boost your sales.
Post Blogs Relevant To Your Field
Regularly post blogs on topics relevant to your subject with the use of the right keywords placed naturally instead of forcefully placing it. Share detailed and informative blog posts with supportive infographics and pictures to make your content appealing. Continuously posting blogs will help you build an audience and a community to cater to.
By blogging continuously, you can easily create an audience to which you can sell your courses. Moreover, you can also promote your online courses with your blog which acts as a powerful promotional tool.
Once you have launched your online courses, you can start selling on autopilot by optimizing your blogs to drive sales.
Encourage Your Users To Write Reviews
Stay in touch with your students even after the sales and encourage them to leave reviews of your courses. Keep a mailing list of your students to let them know about your new courses or exclusive offers you have.
Connect with them on social media as well. Once they leave a review, make sure you reply to it. Make it a practice to reply to both positive and negative reviews as a negative review is a great motivator to perform better.
Market On Forums And Niche Communities
Hang out in forums where your target learner base is to understand their interests and desires. Get to know about the challenges and difficulties they face. This will help you mold your online courses to address the needs and wants more directly and thus create real value.
Directly engage with your audience so that you can get more valuable insights. You can post your blogs and valuable information in the forums to create more value and foster engagement.
Invest In Google Ads
If you want to convert more site visitors to buyers, Google ads are a great marketing tool to target your target audience interested in your online courses and services.
Online advertising with Google AdWords will allow you to reach potential learners looking for eLearning opportunities that you offer. Advertising on Google is a valuable asset that brings qualified business leads especially for professional speakers, online trainers, and those who are looking for selling online courses.
Before spending on advertising, identify the needs of your customers, and test your courses to see if it resonates with your target learners. Do a thorough keyword research to see what people are searching for using the keyword planner and Google trends.
Keep Doing Live Webinars To Reach Potential Students
Upload your own live webinars for your target audience to watch and always keep them up to date with your online courses and services.
Running regular webinars to supplement your courses will increase the value of your courses and attract your target audience to your brand. Thanks to the webinars, new courses can be consistently added to the program.
For example, when you want a world-class subject expert to deliver online courses to your students, you can leverage webinars to get him connected with your student regardless of the physical distance.
You can leverage audio and video features to enhance the learning experience of your attendees so that they can feel as if they are taking part in a real class.
You can record the webinars and publish it on your website or social media channels so that those who couldn’t participate can also view it.
Make Use Of Psychological Tricks Such As Offers Or Discounts
Customer psychology comes into play every time you offer an attractive discount. When promoting your online courses, you must understand how the art of psychology works.
In other words, by creating a sense of urgency or scarcity with a time-bound offer, you can convince your customers into buying immediately.
Studies show that over 60% of people abandon their shopping carts and would never return. Integrate discount codes in your course check out page so that your learners would be tempted to make the purchase.
Here are some of the tips to promote your online courses using psychological tricks:
- Promote a sale when the deal ends.
- Offer limited-time free shipping.
- Create a sense of buying urgency by offering time-bound deals.
- Offer difficult to find online courses in limited stocks.
Translate Your Course To Other Languages To Broaden The Market
Have you ever clicked on a website and saw it in a different language and immediately bounced? The site is missing out on tons of traffic as it doesn’t translate the content according to the visitor’s language.
This applies to your online courses as well. If you are not translating your courses to other languages, you can narrow down your market without knowing.
To broaden the market, try translating your course content to common languages used by your target audience to see a huge spike in traffic and conversions. Use multilingual plugins to translate your courses effortlessly.
Build Email Lists
When it comes to promoting and selling online training courses, there is no better strategy than email marketing.
Building an email list is the best way to reach out to your target learners and gives wonderful results when combined with other marketing strategies as well. Here are some of the ways to build email lists to promote your online courses.
Providing Free Content
Providing free courses to your potential learners can work for your benefit as it can help generate leads to build email lists for expensive courses or a way to display your expertise.
Free courses can also get your fresh leads you can upsell too. Additionally, offering a free mini-course before the official course launch for your potential students to review the course and decide whether they want to sign up for your courses.
Make Use Of Lead Magnets
Lead magnets are like the small gifts you will be giving your potential learners in exchange for a lead’s email address. Some of the leads magnets you can use are eBooks, free courses, white papers, PDFs, checklists, etc.
Make sure you choose a lead magnet that resonates with your target learners the most. The lead magnet is not just for getting an email address, it must contain valuable information and demonstrate your expertise as an online teacher at the same time.
Contribute Guest Blogs
Another technique to build your email lists is to contribute guest posts to influential blogs. To build good contacts that can be converted to your sales, look at the type of blog you approach.
Look for influential blogs in your area of expertise that already have an established following you can tap into.
Pre-launching Your Course
If you want to build and grow your email list, pre-launch your courses. It is also one of the best ways to increase the buzz of your upcoming course and gradually build the trust of your audience in you as a credible brand.
Speak At Public Events Or Conferences
Speaking at conferences or public events offers a huge opportunity to get your personal teaching brand out in the spotlight while educating and engaging the attendees. Before you plan to speak at an event, make sure you understand the event audience in depth.
If you are looking to generate leads for your online courses, you have to ensure your ideal audience is actually attending your conference. Also, choose the topics related to the interests of your audience so you can actually make the best opportunity out of the conferences to sell your online courses.
Instead of simply promoting your courses, offering valuable information will help you to actually sell your online courses. By providing immense value to your audience, they will naturally want to know more about your brand and would be willing to give contact details and mail id which you can later use to build a contact list to approach to.
Differentiate From Your Competitor’s Selling Strategy
As more people continue to understand the convenience and advantages of online courses, new courses are being created and launched on a daily basis. This means course creators are facing rising competition every year.
With a saturated market, you must focus on differentiating your courses to attract the right learner base to your offerings. The more you can differentiate your courses from the rest, the better you can create a niche yourself.
Here are some of the ways to differentiate your online courses to get the right visibility and attention to convert more sales.
Let Your Results Speak
To make your online courses different from your competitors, you must understand the reasons why your target audience wants to sign up for your courses in the first place.
Focus on selling the benefits, tangible results, and experience rather than focusing on the course content or price.
Communicate your outcomes and real results of your students in a clear way. It’s about how you will create an impact on the lives of your potential customers, not about how your courses look.
What you must communicate in the marketing campaigns of your online courses will depend on what your target learner base is actively seeking. If they are looking for a great offer, you will want to highlight that. Or if they are looking for value-added course content, make sure you communicate that to them.
Ascertain Your Unique Selling Propositions (USPs)
The USPs of your online courses must be well designed and ingrained in your course content as it is the most important factor that differentiates you from your competitors.
While your USP doesn’t have to be something out of the box, you have to make sure it is something that resonates with who you are.
Create Engaging User Experiences
The key to find success with your online courses is to focus on the students and make their learning process easy and enjoyable. If your online courses are structured into simple modules, it will not only improve the comprehension but also allow more students to complete your courses.
To deliver a great user experience to your learners, make sure you dedicate enough time to strategize your courses in a way it’s easy for them to grasp your course content.
Creating and selling online training courses takes more than just running an eLearning business. If you are truly committed to it, you can significantly make a strong impact through teaching your favorite subjects and skills.
While education providers must create great online courses to increase sales, great marketing techniques also play an important role in actually selling your online courses.
Through social media marketing, you can effectively boost organic search rankings for your online courses and build a strong online presence that helps to improve the trust of your target learners in your brand and offerings.
As the learning market continues to get more competitive and learners demand more of engaging eLearning experience, offering a suite of online courses in specific niches will help you tap into new markets and grow revenue. Start today to gain a competitive advantage and offer skills that your learners want to acquire.
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