How to Advertise Your Online Tutoring Service
The success of every business lies to a large extent in its advertising and marketing strategy. It is no different for the online tutoring service industry.
If you advertise tutoring services online, it will help you create awareness about your tutoring services and show potential students what they are missing out on by not using your tutoring services.
With the global market estimated to reach $208.1 billion by 2026, the online tutoring business industry is a very profitable one. On the flip side, it is equally highly competitive. For instance, in the United States alone, there are over 3,585 online tutoring services businesses as of January 2022.
To get a fair share of this market and beat the competition, the need to advertise tutoring services online cannot be over-emphasized.
Smart advertising goes beyond running radio jingle. It will incorporate the use of more than one online channel, but it is worth the hype, as it will not just help you get more students, possibly increase your conversion rate.
If you teach online classes you will find this article very useful, as I will share proven methods you can use to advertise tutoring services online.
Where Can I Advertise My Tutoring Services?
Traditionally, the methods of advertising are word-of-mouth, TV adverts, radio jingles, and print media such as magazines, newspapers, leaflets, posters, and business cards.
While these methods are great, they are only effective if your business is restricted to your community. If you want a wider audience, you need an online presence.
Over 5 billion people use the internet daily. So, if you’re thinking about where and how to advertise your tutoring business, start with a simple website.
A website is a great way to showcase your skills. It gives you the platform to post samples of your work so your potential customers can see how you’re different from other tutors.
Additionally, your website is a personal way to connect with your students. This means you need to make it attractive too.
Here are some useful tips for your website:
- Showcase your resume, highlighting your academic qualifications and achievements.
- Display your picture. It should be a professional headshot; something friendly, not too serious.
- Make a list of the subjects you handle.
- Even though you’re offering an online service, add your opening and closing hours.
- Don’t skimp on pricing; put out all the information your website visitors require.
- Have a contact page and include a CTA that encourages visitors to book your services immediately.
When setting up your website, make sure it is responsive. That is, visitors can comfortably access it on desktop and mobile devices.
It should also have a fast loading rate so visitors can quickly navigate the site and get the information they want.
Now that you have finished setting up your website, let’s look at other ways to advertise tutoring services online.
How to promote a tutoring business after the website has been set up
After setting up your tutoring website, you need to drive traffic to it and the platform you choose is important.
Use these advertising options to promote your tutoring business:
How to Sell Tutoring Services Using Social Media Platforms
Social media platforms like Facebook, Instagram, Twitter, and LinkedIn are great places to tell people about what you do.
You don’t need to pay to have an account on any of these platforms. All you need to do is show up daily and post quality content.
The screenshot above is a Facebook ad on Google online courses.
Here’s another one advertising Udemy courses:
You can search for groups where your target audience are, then post relevant content using the right hashtags. You can also use these hashtags to locate and connect with the right audience.
For instance, keywords like homework, forthcoming exams, help with term papers, etc., can help you find parents and students to connect with on Twitter and Facebook.
Optimizing your LinkedIn profile as a tutor can also connect you with other professionals in the industry. Utilizing this method helps to increase your network and improve your chances of becoming successful in the industry.
How to Advertise Online Tutoring Services with Google Ads
Another interesting place you may want to explore is Google ads. Google ads remain one of the most effective methods of driving traffic to your tutoring website.
You may ask, “Why?”
When searching for information online, Google is the first place you’d naturally check. If someone searches for a keyword that is related to your website, your advert will appear as one of the search engine results.
Although you will pay for the ad, it’s not too much to invest in your business. The ads are also pay-per-click (PPC), which means you will pay only when visitors click on them.
How to Advertise Your Tutoring Business Using Video Marketing Strategies
These days, more people find video content quite appealing. So, it’s not out of place to start a YouTube channel.
Did you know that YouTube is just like another search engine?
The platform has 122 million active users every day. YouTube is huge!
You can create instructional videos on your subject area that will reach millions of people. Just ensure your content is interesting even if the subject is boring.
If you’re camera shy or do not have the time to create video content, you can strategically place your adverts in other people’s videos.
Your target should be videos that are related to what you do. So, when people are watching related tutorials, they can also see your advert and check out your offering.
How to Advertise Tutoring Services on Online Forums
Because humans are in constant need of recognition and acceptance, it is not surprising to find millions of users on online forums.
For instance, Quora, a question and answer website, was launched in 2009, and by 2018, it had 300 million monthly active users.
Photo Credit: Quora
Quora’s large user base makes it a strategic place to advertise your business. Here’s what it looks like:
While answering the questions of users, you can insert a link to your website. The more people find your answer to be helpful, the more clicks you get on your link.
As you continue providing solutions to questions on these online forums, you become an authority; people start respecting your opinions. The good thing about this strategy is that users can continue to view your posts for many years.
Just like in the screenshot above, I searched for private tutoring on Quora and got results from four years ago.
Additionally, you can insert your website URL in your profile. When users click on your name, they can read your bio and see your link just like the screenshot below.
Another online forum that you can utilize is Reddit. It’s a platform where users post content that either gets upvoted or downvoted.
You can post links, pictures, and videos. However, to avoid getting banned because of your links, try to engage in relevant conversations and ask honest questions.
Your posts should not look like an ad. You can also join subreddits that are related to your tutoring business and provide value with the content you write to attract more clients.
How to Promote a Tutoring Business on Free Ad Websites
Whether you’re a math tutor, a French tutor, or a photographer, you can advertise your tutoring services on classified websites like Gumtree and Craigslist.
Here are examples of free tutoring ads on Gumtree:
Here’s another one from Locanto:
You can sign up on these sites and post ads for free. Other sites to check out are Geebo and OLX.
To boost the visibility of your ads, use high-ranking keywords. Google keyword planner can help you to identify the right keywords to use in your ads.
Other Tips to Help You Advertise Your Tutoring Services Online
Besides knowing the right platform to use for your ads, here are a few more tips on how to promote a tutoring business.
Present Only Relevant Info
Your advert should grab the attention of your target audience within the first 3 seconds. It should briefly state the learning problem you’re trying to solve and how you intend to solve it.
Additionally, the ad should contain your qualification, the subjects you teach, fees, and contact details.
Publish Testimonials on Your Website
Testimonials are useful in attracting more students. Before customers order products or services, they read reviews from previous customers.
If you’ve taught other students before now, ask them to send you reviews, and post them on your website. You can also ask them to post the reviews themselves.
Parents and students will trust you when they read positive reviews on your site.
Optimize Your Website
Search Engine Optimization (SEO) is quite technical but influences how your website appears on online searches.
You can either optimize your website using basic SEO knowledge or hire an expert to do the job.
Below are some optimization strategies to implement.
- Use relevant keywords in your titles, alt texts for images, headings, and meta descriptions.
- Make sure the content on your website is non-plagiarized.
- Use internal links to link to different pages on the website so visitors can spend more time on your website.
- Use external links to link to relevant sites that can also boost your web page views.
- Ensure your meta description is within 150 characters. It should also be informative and attract people to click on your website when it shows up in search results.
- Add a tutoring blog to your website. When you post new content regularly, it puts your name out there, making you more visible online.
Starting an online tutoring business is not an easy feat. To gain traction, especially at the beginning, you need to know how to advertise your tutoring business.
But as you gain traction and build your online teaching brand, your work begins to speak for you. By then, you will have more than enough students to tutor.
In this article, I discussed how to advertise tutoring services online. Although a website is important, you still need to make sure that it’s visible. Use the additional SEO tips I shared to boost your site’s visibility and get more organic traffic.