How to Create an Online Tutoring Platform Like Cluey Learning?
Building a tutoring platform is a significant step to enter the e-learning industry. With the global tutoring market expected to reach $23.73 billion by 2030, the tutoring industry is definitely in its golden era!
Preply, Wyzant, and Varsity Tutors are key players in this sector. Another popular platform, Cluey Learning, is making big waves with its unique learning approach. The platform’s regional curriculum-based learning and personalized program make it stand out in the industry.
If you are curious to know more about Cluey Learning and build a similar tutoring platform, this is your ultimate guide!
Here’s what you’ll learn in this blog:
- What is Cluey Learning?
- How to create an online platform like Cluey Learning: Step-by-Step Guide
- Bonus Approach to Scale a Tutoring Platform Like Cluey Learning’s
What is Cluey Learning?
Cluey Learning is a leading Australian tutoring company founded in 2017, providing personalized tutoring and test preparation services. The platform offers tutoring for subjects, such as Maths, English, Coding, Physics, Chemistry, from classes 2-12. It offers 1-on-1 and group tutoring sessions.
The platform adopts a curriculum-aligned learning design, with lessons tailored to learners’ needs and preferences. Every session includes real examples and practice questions to make learning engaging.
Apart from personalized sessions, the platform also offers holiday camps and after-school programs.
How Does Cluey Learning Work?
Cluey Learning adopts a flexible, personalized learning path catered to learners’ needs. Every lesson is based on the Australian National Curriculum.
Here’s how the platform works:
- Sign up and register on the platform with essential credentials.
- Take up a quick questionnaire to personalize learning experience and get the right guidance.
- The platform matches students to the right tutor and based on their schedule
- Students get a personalized lesson plan based on the Australian curriculum aligning with what’s covered in the class.
- Step-by-step guidance and onboarding resources on the next steps.
How to Create an Online Tutoring Platform Like Cluey Learning: 9 Step Guide
Here’s a detailed 9-step guide to creating an online tutoring platform like Cluey Learning:
Step #1: Identify a Profitable Tutoring Niche
Choosing a profitable niche is one of the first steps for building a Cluey Learning-like platform. A well-defined niche makes feature development, marketing, and scaling your platform easier. Pick a high-demand and profitable tutoring niche.
Key Strategies for Choosing a Tutoring Niche:
- Research the top 2-3 niche competitors and analyze their offerings, pricing, marketing, reviews
- Analyze high-demand subjects (integrated STEM tutoring, coding, SAT, GMAT) with tools like Google Trends, Semrush, Reddit or Quora
- Identify regional or market trends
- Define your Unique Value proposition: Why should learners choose your tutoring platform? (local curriculum-aligned, gamification, AI learning paths)
K-12 learning, corporate learning, test preparation, and high-school learning are popular tutoring niches.
Step #2: Research Your Target Audience
Clear grasp of your audience’s needs, preferences, pain points and interests helps to create a platform that resonates with them.
- Determine your key audience segments (K-12 learners, high-school students, professionals, parents)
- Analyze their demographics, age, household income, and psychographics like learning goals, challenges, motivations, etc.
- Conduct interviews & surveys to gather feedback from students, parents and teachers
- For partnerships with schools and institutions, discuss their learning requirements, monetization model, budget, etc
- Launch an MVP or pilot program to ensure your business is gaining traction and collect feedback
Step #3: Determine a Business Model
A business model is the core of your tutoring platform. It defines a business roadmap for your tutoring business and materializes your business idea. Primarily, entrepreneurs need to focus on revenue streams, target market, value proposition, and pricing tiers.
For example, Cluey Learning’s core value proposition is personalized tutoring with curriculum-based learning. Its key revenue streams are pay-per-sessions, subscription packages, school partnerships, and value-added services like schoolwork support.
Key Revenue Streams for Cluey-like platform:
- Pay-per-session
1-on-1 tutoring sessions for core subjects, such as Science, English, and Maths are a key revenue driver. High-quality tutoring earns repeat customers and a recurring platform revenue.
- Small Group Sessions
Beyond private tutoring sessions, small group classes earn you additional income. With more students, you drive higher revenue for the same efforts as pay-per-session.
- Subscription Packages
Bundled lessons and starter packs at discounted prices offer convenience and personalized learning. Think of weekly or module-wise subscription packages that keep learning ongoing at affordable rates.
- Coding Camps & Specialized Learning Programs
Specialized learning programs include homeschool tutoring, high school tutoring, special needs tutoring and exam preparation packages. Cluey Learning even offers special camps for engineering, animation, coding, robotics, and more.
- Partnerships with schools/ universities
Partner with schools and educational institutions to curate supplementary curriculum and learning programs. Earn from licensing or SaaS subscriptions for partnerships.
Additionally, you can diversify revenue with additional lesson plans, study materials, or homework assistance.
Step #4: Determine Your Core Platform Features
Let’s categorize the development features for Admin, Tutor and Student!
Key Student Features
- Easy Login & Registration
Design a simple and easy login page with basic credentials and social login for convenient access.
- Tutor Discovery & Filters
Once a student logs in, a simple tutor search tool can match them with the right tutor. Add filters like subjects, pricing, class, timing, etc., for better results. An AI or rule-based system makes the search more personalized and quicker.
- Booking Session & Tutor Availability
Students can book a session with their preferred tutor based on their availability. An integrated calendar makes the entire scheduling seamless.
- 1-on-1 and Group Live Tutoring
Real-time video integration with Zoom or LessonSpace sets up a virtual learning environment. Add interactive whiteboards for collaborative learning and better comprehension.
- Communication
Chats, session reminders, platform notifications, and forums enhance student communication.
- Ratings & Reviews
Allow parents and students to rate a tutor after completing a session. These reviews and ratings then appear below the tutor profile, thus building credibility.
- Curriculum-Aligned Lessons
Unlike other tutoring platforms, Cluey Learning doesn’t provide a one-size-fits-all learning experience. It curates lessons based on regional curriculum (e.g., Australian curriculum) and learners’ preferences.
Key Tutor Features
- Tutor Onboarding & Account Setup
Provide a seamless onboarding experience for tutors from registration and profile setup to verification and platform walkthrough.
- Initiating Payout Request
Competitive pay and a hassle-free payout process are two of the key features tutors look for! With the PayPal payout feature, the admin can easily make payments to tutors.
- Earnings & Commission Dashboard
The earnings dashboard provides a complete summary, transaction history and commission. Tutors can add their preferred payout method, such as PayPal, bank transfer, or Stripe.
- Tutor Analytics & Reporting
Real-time dashboards help track learner progress, engagement, and lesson feedback. This offers valuable insights for planning lessons.
- Student Feedback & Content Sharing
Allow tutors to add feedback notes on the student’s performance. Dedicated spaces for sharing PDFs, slides, videos, and documents improve learning.
Key Admin Features
- Tutor Management
Admin can create, update and remove tutor profiles. Managing tutors includes tracking sessions, booking, approving & verifying profiles, and payouts.
- Learner Management
Learner management and analytics include managing learner details, progress, course completion rate, attendance, etc.
- Subject & Category Management
Admin can add, change, or remove subjects and services, making platform management easier.
- Manage Roles
Assigning unique roles & permissions ensures better security, scalability, and access. Admin and tutors are the two main roles. Typically, the admin streamlines the back-end operations, and the tutor focuses on session delivery.
- Payment
Admin can manage platform transactions, refund requests, and payout requests.
- Custom Reports
Reports on appointments, learners, tutors and payments offer real-time insights into your business performance. With these insights, you can make well-informed decisions.
- Marketing Features
Include promotional features, such as coupons, bundles, email marketing integrations, and subscriptions. This attracts more learners and helps tutors drive more revenue.
- Platform Settings
As the platform grows, managing integrations like email, SEO, video conferencing, and payment gateway is crucial. White-labelled and highly-customizable software like Pinlearn allows building branding with a color scheme, logos, a domain, and an email.
- Multi-Language & Currency Support
Supporting multiple languages offers a better UI experience, localization, and helps learners to transact in their local currency.
- Mobile Learning
Optimize your platform for learning from mobile devices, laptops, and tablets. This ensures learning on the go.
Step #5: Design the UI/UX
While the right UI/UX can win your target audience, bad design can equally affect your platform’s growth! The key is to adopt a user-centric tutoring platform that’s simple, intuitive and wins trust. Ensure the platform delivers value and is user-friendly for students, tutors, admin and even parents.
Key Design Aspects for Intuitive UI/UX:
- Include clean navigation, interactive dashboards, visual progress bars, etc
- Build visual consistency with minimal colors, typography, readable fonts and clear CTAs
- Mobile-responsive UX ensures a flexible and seamless learning experience
- Microinteractions and gamification flows keep learners motivated
Overall, build a simple, distraction-free, and interactive interface to attract and retain tutors.
Step #6: Choose the Right Development Approach
The development solution and tech stack you choose can make or break your tutoring business! Evaluate key factors, such as feature set, budget, integrations, timeline, etc., to make the right decision.
The best development solution helps to scale your business effectively and efficiently. It has got the core functionalities, analytics & dashboards, integrations, ongoing customer support, all at an affordable price!
Pinlearn, for example, is an excellent Cluey Learning clone script that lets you build your branded tutoring platform within weeks! While features are crucial, Pinlearn goes beyond that and offers ease-of-use, scalability, and ongoing support.
On top of that, you don’t need to endure long development cycles, unlike building from scratch. With a 100% open source code, highly customizable script, and robust support team, Pinlearn ensures that the core feature development and customization happen simultaneously.
Step #7: Onboard Tutors
Now that you have built your tutoring platform, you have set the foundation of your business. But the real pillars of your tutoring platform are expert and talented tutors. The long-term success of your tutoring platform depends on them! So, that’s why hiring the right tutors is so crucial.
Key Strategies for Seamless Onboarding:
- Define an eligibility criterion with key qualifications, experience, and qualities you’re looking for
- Create an application process for submitting an application
- Advertise the recruitment on the official website and social media pages
- Design a multi-stage interview involving initial screening, video application, and background check
- Review and select candidates based on their resumes and interviews
- Offer a seamless onboarding experience with walkthroughs, profile setup and ongoing mentoring
Step #8: Launch & Promote Your Tutoring Platform
Once you have set up your tutoring platform and onboarded expert tutors, it’s about time you attract students to your platform. Effective marketing involves building credibility, reaching a broader audience, and offering affordability. Also, this helps your platform to stand out in the competitive market out there!
Key Promotional Strategies:
- Brand Positioning
The first point in our list isn’t a marketing strategy, but having a USP is crucial to survive the headwinds. For example, Cluey Learning’s USP is its curriculum-based learning, personalized tutoring and quality control.
- Paid Advertising
Run Google ads and retargeting campaigns to broaden your reach. This helps to reach a specific demographic or section of your audience.
- Social Media
Social media platforms, such as Instagram and Facebook, are ideal for embedding storytelling aspects. Highlight success stories, study tips, or explainer videos. YouTube is also an effective channel for building your brand and credibility. Trying out short reels is great for gaining visibility.
- SEO
Optimize your tutoring website for high-quality and niche-relevant keywords. Include them in your website page and even target local keywords. For example, for a “K-12 learning, “math tutor for grade 2 “, “personalized tutoring platform” are relevant keywords.
- Coupons & Free trials
Tutor discount coupons and free trial sessions provide affordable learning and attract a large pool of students to the platform.
- Content Marketing
Create keyword-rich resources, such as articles, guides, and case studies, to build industry authority.
Additionally, partnerships, referral programs, and networking are a few other marketing strategies.
Step #9: Track Platform Growth & Scale Your Platform
Building a sustainable business is crucial for the long-term success of online tutoring platforms. After initial success, scaling your business demands a clear strategy. Along with monitoring, you need to build a strong student-tutor relationship.
Key Growth Strategies for Tutoring Platform:
- Diversifying your revenue streams and adding robust platform features
- Expand geographically across countries and strategic demographic areas
- Scale technology with cloud storage, vertical or horizontal scaling, etc.
- Automate workflows with AI workflows, automated scheduling, and CRM
- Track and monitor key performance metrics, including churn rate, engagement, LTV, and course completion
Remember, growth is an ongoing and dynamic facet, and needs constant research. Identify the relevant trends and opportunities in the market that can boost your business.
Conclusion
Definitely, the tutoring industry has strong opportunities and a profitable future ahead! There are a few essential things that you need to look into to position your business right here.
Business model, pricing, features and marketing strategies are crucial determiners. In this guide, we have discussed excellent strategies and steps for each aspect.
A lower time-to-market wins you an edge over competitors! Ready-made tutoring software like Pinlearn comes with pre-built features and functionalities for your tutoring platform.
With all the core features ready, you just need to focus on customization and significantly reduce the launch time, cost, and grow your revenue! Connect with our team today on a free 15-minute consultation to see if Pinlearn has all the features your business needs!
FAQ-Related to How to Create an Online Tutoring Platform Like Cluey Learning
1. What are the key features of Cluey Learning?
The key features of Cluey learning include:
- 1-on-1 and group tutoring sessions
- Tutor Discovery
- Secure Payment Gateway Integrations
- Booking & tutor availability
- Dashboard & analytics
- Initiating Payout Requests
- Communication & notifications
- Tutor onboarding & sign up
- Progress tracking
2. What is the cost of building an online tutoring platform like Cluey Learning?
The cost of developing an online tutoring platform like Cluey Learning is around $50,000 to $80,000 when building from scratch. Ready-made tutoring software like Pinlearn can significantly reduce the overall development cost and also come pre-built with essential features.
3. How long does it take to create an online tutoring platform like Cluey Learning?
It takes around 8 -12 months to build an online tutoring platform like Cluey Learning from scratch. The development time depends on feature complexity, hourly cost for development, approach, and location.
4. What are the technologies for building an online tutoring platform like Cluey Learning?
Here’s the recommended tech stack for developing a Cluey Learning-like platform:
- Front-End – React.js, HTML, CSS
- Back-End – Python with Django, Node.js,
- Database – PostgreSQL, MySQL
- Mobile learning – React Native, Flutter
- Video Conferencing – Twilio, Agora, WebRTC, Zoom
- Payment Gateway Integration – Stripe, PayPal
